Merchant - Solutions

Traffic Isolation： Relying on offline natural foot traffic without the ability to acquire new customers via short videos.
Redemption Difficulty: Inability to track promotion links and redemption data through traditional influencer collaborations.
Conversion Gap: Producing videos fails to drive actual in-store purchases.
Operational Fragmentation: Offline staff lack online operation skills, resulting in a team capability gap.
Lack of Content Creation Capability: Shortages in video shooting experience and professional content teams.
High Trial-and-Error Cost of Influencer Collaboration: Desiring influencer promotion but lacking knowledge of collaboration rules and effect evaluation.
Inability to Track Content Conversions: Unclear about the profile of video viewers and how to optimize products accordingly.
Influencer Access Barrier: Wanting to collaborate with influencers but not knowing where to find them.

Influencer Solutions

Difficulty in Precise Audience Targeting: Inability to accurately understand the consumption preferences and demands of local users.
Lack of Platform Traffic Support: Difficulty in participating in platform commercial activities, resulting in the loss of access to rewards and more resources.
E-commerce Collaboration Dilemma: Poor product timeliness.
Fan Value Monetization Challenge: Existing models fail to convert a large fan base into direct revenue.
Unstable Commercial Cooperation: Single collaboration model, difficulties in securing partnerships, and challenges in controlling collaboration risks.
Creative Expansion Hurdles: Struggles to continuously produce innovative and engaging videos.
Fierce Competition in Advertising Collaborations: Mid-tier and grassroots influencers are at a disadvantage in partnership opportunities compared to top-tier influencers.